This site is the home of Erik Odin Cathcart, marketing and branding expert, independent curator, writer and artist. This is where I will offer up opinions, share ideas and art and provide insights into my life. The intent here is to engage, stimulate and occasionally ruffle some feathers or poke with sharp sticks. This is not a rant but rather an attempt to civilize. I'm interest in thoughtful, intelligent discourse and interaction not punditry or trolling.

The world is a very interesting and beautiful place and it is also a dangerous and ugly place. Those two ideas are not in conflict but rather integrated as part of the elegant expression of the 2nd law of thermodynamics. Whatever is shared or expressed here is never intended to hurt or denigrate but instead instigate in the name of creative expression.

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